Pay Per Click Advertising
PPC (Pay per Click) is an advertising payment model in which the advertiser pays for clicks on ads or banners. The goal of PPC is to make it easy to manage your advertising budget.
PPC is often contrasted with the CPM model, which assumes that the advertiser pays for every thousand views. Which advertising payment model to take depends on the goals and objectives of the business.
It is believed that if the goal of advertising is brand awareness, then it is better to use the CPM model. Even if the user does not follow the link, they will see the company’s ad. The effect will be even better if they see it several times.
If you need to increase traffic to the site, increase sales, attract new customers, then a pay-per-click model is chosen between PPC and CPM.
Key points about PPC
- With the PPC model, the advertiser pays only for clicks on ads or banners.
- PPC should not be confused with CPC. The first is the payment system, the second is the CPC paid by the advertiser.
- The PPC model is used in contextual advertising, social and teaser networks.
- The PPC model is preferred when a company needs traffic and sales. To increase brand awareness, they often use CPM advertising.
Pricing:
The timelines and costs for Conversion Rate Optimization (CRO) can also vary depending on several factors, including the size of your website, the current conversion rate, the amount of traffic, and the number of changes needed to achieve your goals. The cost of CRO can also vary depending on the experience and location of the CRO specialist and the overall scope of the project.
On average, the cost for CRO projects ranges from £450 to £5,000 per month, but this can be higher or lower depending on the circumstances. The timeline for CRO may also differ based on the amount of work and complexity of the project, usually taking several weeks to a few months to achieve desired results.