Conversion Rate Optimization
Why you need conversion optimization
Every year the popularity of this trend in the world market is growing. What is the reason for such popularity? The answer is simple. The more site visitors become buyers, the higher the business revenue, the faster the return on investment and the greater the profit.
A conversion rate increase of just 2-3% means a 50% increase in sales. In addition, CRO is more profitable in terms of return on investment than, for example, search engine optimization (SEO – Search Engine Optimization).
What exactly is conversion rate optimization?
In Internet marketing and web analytics, Conversion Rate Optimization (CRO) is a system of measures aimed at increasing the number of site visitors who eventually become customers or perform the desired action on a web page. The conversion rate is defined as the percentage of site visitors who take the desired action by the site owner. Conversion optimization is about testing alternative versions of pages or processes to find solutions that are most likely to push the user to take the desired action. Thus, the business increases sales without having to invest more money to attract traffic.
What will you get as a result of CRO service?
Increasing conversion. Website improvements will increase usability, user experience and the emotional desire to make a purchase, which will lead to an increase in the conversion rate.
Increasing sales from the site. That is, with the same volume of visits, you will receive much more sales!
Pricing:
The timelines and costs for Conversion Rate Optimization (CRO) can also vary depending on several factors, including the size of your website, the current conversion rate, the amount of traffic, and the number of changes needed to achieve your goals. The cost of CRO can also vary depending on the experience and location of the CRO specialist and the overall scope of the project.
On average, the cost for CRO projects ranges from £450 to £5,000 per month, but this can be higher or lower depending on the circumstances. The timeline for CRO may also differ based on the amount of work and complexity of the project, usually taking several weeks to a few months to achieve desired results.